Legal / Law Training Course on Advertising Law & Consumer Protection

Module 1: Foundations of Advertising and Consumer Protection Law
Key Study Areas:
Historical evolution of advertising and consumer protection laws
Key statutes and regulatory authorities (e.g., FTC, ASA, CMA, national consumer agencies)
Legal definitions of deceptive, unfair, and misleading advertising
Rights and remedies for consumers
Case Studies:
Comparative analysis: U.S. FTC Act vs. EU Consumer Protection Directives
Legal actions against deceptive health or financial product claims
Activities:
Group exercise: identify violations in sample advertisements
Discussion on balancing creativity and compliance in marketing

Module 2: Truth-in-Advertising and Misrepresentation Laws
Key Study Areas:
Legal standards for claims substantiation
Puffery vs. false advertising
Comparative advertising and fair competition
Remedies and penalties for false advertising
Case Studies:
PepsiCo “Harrier Jet” case (Leonard v. PepsiCo)
Comparative advertising litigation in Europe and Asia
Activities:
Draft a compliance checklist for advertising claims review
Simulated regulatory response to a misleading ad complaint

Module 3: Digital Marketing, Influencer Endorsements & Data Ethics
Key Study Areas:
Legal frameworks for online advertising and data-driven marketing
Influencer and affiliate marketing disclosure obligations
Behavioral advertising and data protection compliance (GDPR, CCPA)
Targeted and algorithmic advertising risks
Case Studies:
FTC enforcement on influencer non-disclosures
Facebook and Google targeted advertising investigations
Activities:
Evaluate a social media campaign for compliance with disclosure laws
Develop a model influencer contract with legal clauses for transparency

Module 4: Consumer Protection, Fair Trading, and Regulatory Enforcement
Key Study Areas:
Consumer rights in product labeling, warranties, and returns
Legal framework for unfair commercial practices and consumer contracts
Cross-border consumer protection collaboration
Dispute resolution and redress mechanisms
Case Studies:
Global enforcement of unfair commercial practices
Consumer class actions in product misrepresentation cases
Activities:
Mock hearing: consumer complaint before a regulatory body
Drafting a consumer protection compliance policy for a business

Module 5: Emerging Trends and Future Directions in Advertising Law
Key Study Areas:
Greenwashing and sustainability claims regulation
AI-generated advertising and automated content creation
Children’s advertising and vulnerable consumer protections
Global harmonization of advertising and consumer protection laws
Case Studies:
Greenwashing cases against major brands
Regulatory responses to AI and digital advertising ethics
Activities:
Group exercise: evaluate compliance of an environmental advertising campaign
Final project: create a legal compliance roadmap for a brand’s global campaign