Training course on Big Data in Customer Insights for Tourism and Hospitality

Module 1: Introduction to Big Data in Tourism and Hospitality

Defining big data and its significance in the service industry

Sources of customer data: bookings, reviews, social media, and IoT

Case studies of data-driven hospitality leaders

Module 2: Customer Segmentation and Behavior Analysis

Using big data for profiling and segmentation

Predicting customer needs and preferences

Enhancing loyalty programs through analytics

Module 3: Personalization and Customer Experience

Data-driven personalization in hotels, airlines, and travel agencies

Real-time recommendations for services and promotions

Improving guest journeys with predictive insights

Module 4: Big Data Tools, Platforms, and Integration

Key technologies and software for big data analytics

Integrating big data with CRM and digital marketing platforms

Data governance, privacy, and compliance issues

Module 5: Strategy, Innovation, and Future Applications

Big data for revenue management and dynamic pricing

Leveraging AI and machine learning for deeper insights

Capstone exercise: Building a big data strategy for tourism or hospitality business