Training course on Digital Transformation in the Hospitality Industry

Module 1: Foundations of Digital Transformation in Hospitality

The digital shift in global hospitality trends

Benefits and challenges of adopting digital technologies

Case studies of successful transformations

Module 2: Smart Operations and IoT Applications

IoT for smart rooms, energy management, and security

Operational efficiency through connected devices

Data-driven decision-making in hotel and restaurant operations

Module 3: Artificial Intelligence and Personalization

AI-powered customer service (chatbots, virtual assistants)

Machine learning for personalized recommendations

Predictive analytics for demand forecasting

Module 4: Digital Marketing and Customer Engagement

Social media and influencer marketing strategies

Online reputation management and review platforms

Customer journey mapping with digital tools

Module 5: Cloud Solutions and Digital Platforms

Cloud-based property management systems (PMS)

Integration of booking engines and online platforms

Streamlining business processes with SaaS solutions

Module 6: Robotics and Automation in Hospitality

Service robots for reception, cleaning, and delivery

Automated check-in/check-out systems

Reducing costs while improving customer satisfaction

Module 7: Blockchain and Digital Payments

Blockchain for secure reservations and loyalty programs

Cryptocurrency payments in hospitality

Transparency in supply chain management

Module 8: Data Analytics and Business Intelligence

Collecting and analyzing customer data

KPIs for monitoring performance in hospitality businesses

Turning data into actionable insights

Module 9: Sustainability and Green Technologies

Smart energy and waste management solutions

Digital tools for sustainable tourism practices

Aligning with ESG goals in hospitality operations

Module 10: Future of Hospitality and Capstone Project

Emerging trends: VR/AR, metaverse hospitality, and digital twins

Designing a digital transformation roadmap for a hospitality business

Capstone project presentations and peer feedback