Training Course on Influence For Wellness: Health Promotion And Behavior Change Communication Training Course

Module 1: Foundations of Health Promotion and Behavior Change
Learning Objectives:
Define health promotion and behavior change communication in the context of public health.
Explore global frameworks and policies shaping BCC strategies.
Subtopics:
Ottawa Charter for Health Promotion and its relevance today
Key models of health promotion and behavior change (Health Belief Model, Theory of Planned Behavior, Transtheoretical Model, Social Cognitive Theory)
Determinants of health behavior – cultural, social, and economic factors
Role of communication in influencing wellness
Case / Exercise:
Case study: Behavior change campaigns reducing tobacco use globally
Group discussion: Identifying health behavior barriers in participants’ contexts

Module 2: Designing Effective Behavior Change Interventions
Learning Objectives:
Translate theory into practice in designing interventions.
Incorporate participatory approaches for inclusive program design.
Subtopics:
Steps in designing a BCC strategy
Identifying and segmenting target populations
Crafting SMART behavior change objectives
Applying participatory approaches to ensure cultural fit and community ownership
Case / Exercise:
Group activity: Designing a BCC intervention for adolescent nutrition
Case study: Successful HIV prevention campaigns using peer education

Module 3: Health Communication Strategies and Media Use
Learning Objectives:
Select effective communication channels for different audiences.
Explore innovative media and technology applications.
Subtopics:
Interpersonal communication and counseling techniques
Use of traditional media (radio, posters, drama, storytelling)
Digital health promotion (social media, mHealth, eHealth)
Risk communication and addressing misinformation
Case / Exercise:
Role play: Counseling session on vaccination hesitancy
Practical workshop: Designing a social media campaign on physical activity

Module 4: Advocacy, Community Engagement, and Partnerships
Learning Objectives:
Strengthen advocacy and mobilization skills.
Build multisectoral partnerships for health promotion.
Subtopics:
Advocacy approaches for influencing policy and community action
Engaging opinion leaders, schools, workplaces, and faith-based organizations
Mobilizing communities for campaigns and outreach activities
Building partnerships with government, NGOs, and media
Case / Exercise:
Case study: Community engagement in malaria prevention campaigns
Group exercise: Developing an advocacy plan for policy support on tobacco control

Module 5: Monitoring, Evaluation, and Sustaining Behavior Change
Learning Objectives:
Apply M&E frameworks to assess health promotion effectiveness.
Identify strategies for sustaining impact beyond initial campaigns.
Subtopics:
Indicators and tools for monitoring BCC programs
Qualitative and quantitative evaluation methods
Continuous improvement and adaptive learning
Ensuring sustainability through local leadership and ownership
Case / Exercise:
Case study: Long-term impact of handwashing campaigns on child health
Capstone Project: Participants develop a mini BCC campaign plan with objectives, strategies, and evaluation framework