Training course on Personal Branding for Professionals

Module 1: Introduction to Personal Branding

What is personal branding?

Myths vs. realities of branding yourself

The role of authenticity and consistency

Module 2: Discovering Your Unique Value Proposition

Self-assessment: strengths, values, and passions

Defining your niche and professional identity

Crafting your personal brand statement

Module 3: Crafting a Powerful Professional Presence

Executive presence and communication skills

Developing an elevator pitch

Storytelling for personal impact

Module 4: Digital Branding and Online Visibility

Building and optimizing a LinkedIn profile

Leveraging social media strategically

Blogging, podcasts, and personal websites as thought-leadership tools

Module 5: Networking and Relationship Building

Building authentic professional connections

Online vs. offline networking strategies

Becoming a trusted voice in your field

Module 6: Managing and Protecting Your Reputation

Personal brand risks and pitfalls

Handling criticism and negative feedback

Staying consistent across different platforms and contexts

Module 7: Action Planning and Roadmap for Success

Setting personal branding goals

Creating a personal branding action plan

Measuring and adapting your brand over time

Module 8: Case Studies and Practical Activities

Examples of strong personal brands (corporate leaders, entrepreneurs, influencers)

Branding exercises: drafting brand statements, refining LinkedIn summaries

Role-play: delivering your elevator pitch