Training course on Product Management in a Digital Bank

Module 1: Introduction to Digital Banking and Product Management

Evolution of banking in the digital age

Role of product managers in digital banking vs. traditional banking

Key challenges and opportunities in digital financial services

Module 2: Customer-Centric Product Development

Understanding customer journeys in digital banking

User research, personas, and pain-point analysis

Designing products for inclusion and accessibility

Module 3: Product Strategy and Roadmap Development

Aligning digital product strategy with business objectives

Market research and competitive analysis in fintech/banking

Building and prioritizing a product roadmap

Module 4: Agile and Lean Methodologies in Banking

Agile product development frameworks (Scrum, Kanban)

Minimum Viable Product (MVP) and rapid prototyping

Iterative development and customer feedback loops

Module 5: Compliance, Risk, and Security in Digital Products

Regulatory environment (PSD2, Open Banking, data privacy laws)

Risk management in product development

Cybersecurity considerations in digital banking products

Module 6: Leveraging Technology for Product Innovation

API-driven banking and ecosystem partnerships

Artificial Intelligence, Machine Learning, and automation in products

Embedded finance and open banking opportunities

Module 7: Product Performance and Analytics

Key product KPIs: adoption, usage, churn, profitability

Using data analytics and customer insights for improvement

A/B testing and digital product optimization

Module 8: Cross-Functional Collaboration and Stakeholder Management

Working with IT, marketing, compliance, and operations teams

Effective communication and stakeholder alignment

Case study: launching a new digital banking product

Module 9: Capstone Simulation & Case Studies

Group project: design and pitch a new digital banking product

Case studies from leading digital banks and fintechs

Lessons learned and future trends in digital banking