Training Course on Workshop On Behaviour Change Communication For Health Promotion

Module 1: Introduction to Behaviour Change Communication
Foundations of BCC
Definition, objectives, and principles of behaviour change communication in health promotion.
Importance of BCC in achieving health program goals, improving adoption of healthy behaviours, and supporting public health interventions.
Theories of Behaviour Change
Health Belief Model, Theory of Planned Behaviour, Social Cognitive Theory, and Transtheoretical Model.
Application of these theories to designing effective communication strategies.
Impact of BCC on Health Outcomes
Case studies illustrating successful campaigns in immunization, maternal health, HIV/AIDS prevention, and hygiene promotion.
Activity: Analyze and discuss case studies of successful health communication campaigns and identify key success factors.

Module 2: Audience Analysis and Formative Research
Target Audience Identification
Segmentation by demographics, behaviour, and socio-cultural characteristics.
Prioritizing high-risk or underserved populations.
Formative Research Methods
Surveys, focus groups, key informant interviews, and observations.
Collecting qualitative and quantitative data to inform communication strategies.
Understanding Social, Cultural, and Environmental Influences
Assessing barriers and facilitators to behaviour change.
Incorporating local context and cultural norms in messaging.
Workshop: Conduct audience analysis exercises, create community profiles, and identify communication needs for a hypothetical health intervention.

Module 3: Designing Effective BCC Strategies and Messages
Message Design
Crafting clear, actionable, culturally sensitive, and motivating health messages.
Tailoring messages to different literacy levels and communication channels.
Selecting Communication Channels
Interpersonal: counseling, peer education, and community dialogues.
Community-based: events, workshops, and local media.
Mass media and digital platforms: radio, television, social media, SMS campaigns.
Behaviour Change Techniques
Nudges, incentives, storytelling, role models, and social mobilization.
Combining channels and techniques for maximum impact.
Exercise: Develop tailored BCC messages and select appropriate delivery channels for specific target groups.

Module 4: Implementing BCC Interventions
Planning and Coordination
Setting timelines, resource allocation, and staffing for communication campaigns.
Engaging stakeholders and community leaders for program buy-in.
Community Engagement
Strategies for mobilizing community participation and peer-led interventions.
Building trust and ensuring inclusivity in health promotion activities.
Monitoring Progress and Adapting Strategies
Tracking engagement, participation, and immediate outcomes.
Adjusting strategies based on feedback and field observations.
Simulation: Role-play health promotion sessions, peer-led education, and community mobilization activities.

Module 5: Monitoring, Evaluation, and Sustainability of BCC Programs
Developing Indicators
Measuring knowledge, attitudes, and behaviour changes among target populations.
Process, output, outcome, and impact indicators for BCC interventions.
Data Collection, Analysis, and Reporting
Tools and methods for monitoring BCC programs (surveys, interviews, observation).
Translating data into actionable insights and recommendations.
Sustainability and Scaling Up
Integrating BCC programs into existing health systems.
Building local capacity and securing resources for long-term implementation.
Capstone Project: Design a complete BCC plan for a health promotion program, including audience analysis, message development, channel selection,
implementation plan, monitoring framework, and sustainability strategy